Visible signs of ageing are impossible to prevent on the skin, though there are a host of ways that they can be concealed or even slowed down.
Cosmetic surgery is often the first thing that comes to mind when people think of ways to reverse wrinkles and fine lines, but in most cases, it’s as simple as adopting a few simple skincare techniques.
While using targeted anti-ageing formulas is one way to minimise signs of ageing, they are only effective if applied correctly.
And according to Dr Zoya Diwan, an expert in clinical and aesthetic dermatology, this is especially true for eye cream.
Speaking exclusively to Express.co.uk, she said: “The skin around our eyes is thinner and more delicate than anywhere else on the face and body. Being also the first area to show signs of ageing, it needs some extra TLC that face creams aren’t designed to provide.”
Dr Zoya claimed: “A good eye cream can help minimize the look of wrinkles, dark circles, and puffiness and adding one into your skincare routine can make that big difference.”
According to the expert, signs of ageing around the eyes can start from just 25-years-old, when the body starts losing hyaluronic acid, collagen, and elasticity.
This results in reduced hydration and the appearance of fine lines, which are often exacerbated by the simultaneous loss of fat and bone from the eye area.
Of course, starting out with an eye cream as early as possible is one way to slow down this process, but Zoya said that a delicate approach is also essential.
She explained: “The skin around the eye is delicate, so it’s important to apply your eye cream delicately too.
“Once you’ve cleansed your face, squeeze a small amount onto the tip of your ring finger and gently pat your fingertips under your eyes and up and around the brow bone.
“While it may feel like a small amount to apply and tapping it on feels strange, it’s a far better way than rubbing the cream on as this leads to wrinkles and patting helps your skin absorb the eye cream better.
“For best results, you should apply your eye cream in the morning when you wake up, before you go to bed, after cleansing the skin and before applying other skincare products.”
Those in the market for a new eye cream should focus less on brands and more on ingredients to find the perfect formula.
Dr Zoya recommended using creams that “help boost the amount of collagen in the skin”.
Retinol is a great addition to targeted eye cream treatments, though one of the dermatology expert’s top recommendations was an ingredient known as Protinol, which was discovered by Avon.
She said: “It works to restore both collagen one and collagen three (the collagen that’s found in baby soft skin!). This ingredient was the missing piece of the puzzle when it came to creating a skincare line that reduces the visible signs of ageing and was proven to work even faster than retinol, but without the irritation some retinol users experience.”
Protinol can be found in Avon’s new “Power Eye ” which retails for £14 on Amazon and from Avon UK.