Hair expert shares anti-ageing colour technique to ‘draw attention away from fine lines’

“Unless you’re blessed with naturally very light locks, blonde locks that are too bright won’t look natural and can make you appear pale.”

But mature women don’t have to avoid blonde hair altogether, as some shades are extremely anti-ageing and can complement the face exceptionally well.

The expert continued: “Go for subtle creamy shades a few shades lighter than your natural colour throughout, or add honey, gold, caramel or strawberry blonde babylights to brighten things up without going over the top.

“To avoid brassy locks, ask your stylist to apply a toner or invest in purple shampoo to neutralise and leave hair looking vibrant.”